UNIFORM | Genetic Denim

Photo of photographer Tasya Van Ree courtesy of Genetic Denim.

It's undeniable that Genetic Denim is hitting its stride this year. They're speaking the language of tomboys with such fluency that I had to go downtown to meet with founder and creative director Ali Fatourechi (who happens to have a '74 Bronco that ain't so bad on the eyes). He spoke to me about his muses, the women that know themselves and act accordingly—the women that walk into a room and just own it. With exactly that in mind, Genetic just launched the first of a series of videos called The Be You Project spotlighting women who are inspiring by just being themselves. The first video features photographer Tasya Van Ree, and it's just plain great. I've watched it twelve times in the past 30 minutes. Check it out: WEEKEND EXTRAS:

Speaking of videos, Dockers featured (lil' ol') me as their first "Woman of Style".

Cool collab shirt to borrow from the boys: TWOTHIRDS X Saint James (available for pre-order).

Chance just launched its Greece collection. Opa!

Teens talking punk in the early 80's (thanks Chad!).

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